Nicochew

 PRESS RELEASE

Nicochew To Launch ‘We Love Quitters’ Quit Smoking Challenge on National No Smoking Day 10th February 2016

Save € 4,650 per year by becoming a Quitter!

Become a Quitter – Making Life Better!

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If you are one of the many who have already broken your New Year’s Resolution to Quit Smoking? You can pick it up again with the We Love Quitters Challenge - helping smokers that want to quit the habit this National No Smoking Day by offering them support with hints, tips and motivation when they sign up for the challenge at facebook.com/welovequittersireland

Wednesday 3rd February 2015 – For Immediate Release.

We Love Quitters Quit Smoking Challenge, starting on National No Smoking Day February 10th and lasting the 47 days of Lent to March 27th 2015, is proudly sponsored by Nicochew, a Clonmel Healthcare Over the Counter brand. For smokers, this is an amazing opportunity and fantastic motivation to help smokers to quit! Every day without a cigarette is good news for your health, your family and friends and your pocket with savings of €4,650 per year if you currently smoke 20 cigarettes a day.

 

Professor Luke Clancy, Director General, Tobacco Free Research Institute Ireland said of smokers quitting; “Tobacco use is the most preventable cause of death, chronic disability and a major cause of health inequality in Ireland today. 70% of smokers want to quit and many make several attempts without success. Effective treatments exist and every smoker should be offered help to quit. Although smoking is decreasing it still remains high at some 20% and if we want to achieve the government’s goal of becoming SmokeFree by 2025, it is imperative that we improve the treatment of tobacco dependence for smokers and offer them the support they need to help them quit.”

 

Martin Gallagher, Director of Marketing & Business Development, Clonmel Healthcare, said of the campaign, “National No Smoking Day is the ideal opportunity to become a quitter, Clonmel Healthcare and Nicochew are delighted to be launching this initiative for the second year. Last year’s campaign was a great success and we would like to see the We Love Quitters – Quit Smoking Challenge growing year on year ensuring a healthier life for all and perhaps seeing Ireland becoming a leader not only with the success of the smoking ban but on decreasing numbers of smokers.”

 

Every cigarette smoked reduces a smoker’s life by five and a half minutes. Every 6.5 seconds someone in the world dies from tobacco use. This adds up to a shocking 1.5 million people dying needlessly each year, so now is the time to become a Quitter.

 

The Office of Tobacco Free Research Institute Ireland recently stated that the overall prevalence of cigarette smoking in 2014 was 19.5%. This compares to 21.5% for 2013. This equates to over 70,000 fewer smokers in 2014 compared to 2013.

 

Smoking rates were highest among young adults (18-34 years), reaching 27.3% in the 25-34 year old age group. Prevalence was lowest among the 15-17 age group at 7.9%.

 

To enable a smokefree Ireland by 2025 the younger population needs to be targeted and properly catered for in terms of smoking cessation.

 

Every cigarette smoked reduces a smoker’s life by five and a half minutes. Every 6.5 seconds someone in the world dies from tobacco use. This adds up to a shocking 1.5 million people dying needlessly each year, so now is the time to become a Quitter.

 

  We Love Quitters will be online to help smokers who want to break their unhealthy habit for ever by providing motivation, moral support, guidance and helpful advice to ease them on their journey towards a smoke-free future.

 

Once smokers sign up to become a Quitter through their innovative social media campaign, supported by Nicochew, the welovequitters pages on twitter (@welovequitters) and facebook (facebook.com/welovequittersireland) promises to support quitters every day on their journey to becoming cigarette free with daily Quit Smoking Tip/Motivation to help them stay on track.  There will be ongoing helpful hints and tips.  We all know that by becoming a Quitter it will not only benefit your health but a simple calculation will show that if you smoke 20 cigarettes a day you can save €4650 a year just by becoming a Quitter!

 

The We Love Quitters – Quit Smoking Challenge will run from National Non Smoking Day 10th February until Easter Sunday but smokers can join in at any time and start their challenge on any date and become a Quitter.

 

@welovequitters facebook.com/welovequittersireland

 

Nicochew Mint 2mg and 4mg Medicated Chewing Gum Nicochew Mint chewing technique:
  1. Chew Nicochew Mint slowly until the taste becomes strong or you feel a light tingling sensation
  2. Rest the chewing-gum in your mouth between your cheek and gum until the taste and/or the tingling sensation has diminished
  3. Chew until the taste becomes strong again or you feel a light tingling sensation
  4. Repeat this chewing routine for approximately 30 minutes

 

Contains nicotine. Always read the label. 2016/ADV/NIC/023